Superunion Strategy Internship 2019
@ New York Office
I'm can't share specific presentations beyond the Intern Project (linked) due to confidentially agreements, but some things I had the privilege of learning at Superunion NY were:
- Category research, competitive research, brand positioning and brand personality development (TMP Worldwide)
- Identifying themes from stakeholder/customer interviews (Michael J Foxx Foundation, TMP Worldwide)
- Naming - from brainstorming (aka the fun part) to trademark searching (aka the less fun part) (Ford Foundation, Ford AV)
- Contributing to tone of voice guidelines and brand architecture refinement (Project Management Institute)
@ Berlin Office
I'm not allowed to share specific work products due to confidentially agreements, but some of the responsibilities I had at Superunion Germany were:
- Concept development and storyboarding for an internal-facing purpose film (Airbus)
- Proposing ways to revitalize B2B2C communications strategy to engage end consumers (Airbus)
- Performing market audits, competitive brand analysis and industry trend research (Eurex/Deutche Börse)
- Consumer trend research on biomaterials and material "ingredient brands" (new joint venture - has not launched yet)